A Virtual Mercantile Making it Easy to Shop Small Brick + Mortar Shops Online.
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owner spotlight 

Sen. Craig Wilcox & Janice Ricci Wilcox
THE THOUGHTFULNESS SHOP
Woodstock, IL

Janice originally ran My Little Bow Peep online, but success led to needing a physical location. When they began renovations for My Little Bow Peep children’s boutique, Janice realized she also wanted to continue the Thoughtfulness Shop when the original owners retired. They officially opened in July 2020, and shoppers are often greeted by Janice, Craig or their children.

Lynn Lourie
MUM 117
Crystal Lake, IL

Owner of Mum 117 spent 26 years as the Chair of the Art Department at McHenry County College, and came to appreciate many different styes and forms of art. Her boutique brings shoppers opportunities and discoveries in art, books, clothing, decor and more that become heirlooms and treasured pieces for your family, wardrobe and home. Lynn believes gifts are a natural form of kindness. She helps customers find that special something that says you understand and appreciate the receiver, even if it’s yourself!

Janice Ricci Wilcox
My Little Bow Peeps Shop
Woodstock, IL

The dream of My Little Bow Peeps Boutique became a reality in 2005 with the beautiful delivery of 39-week twin girls.  Janice spent five weeks preparing for their arrival which included an extensive wardrobe with big sparkly bows and everything imaginable that was PINK and PURPLE!  She searched high and low for matching boutique pieces and accessories and quickly learned that she enjoyed hand making my own designs for the girls and loved giving them as gifts even more. With every gift given, she quickly became blessed with a full-time, stay-at-home-mom business! My Little Bow Peeps Shop began online and opened in July of 2020 on the Historic Woodstock Square.

Melanie Hiser
MELLIE’S CHOCOLATE & CO.
Crystal Lake, IL

Melanie Hiser has always had a passion for people, whether it be a friendly conversation or simply sharing a smile, she strives to brighten everyone’s day. After serving many roles in the food and restaurant industry, Mel combined her love of people and fresh ingredients by opening her own chocolate shop. And so began the story of Mellie’s Chocolate & Co. As the owner of a chocolate company, Mel gets to share in the joy and excitement that little moments of sweetness can bring.  After all, life’s short, so we might as well make it sweet. 

Stephanie Ormsby
WEAR DID U GET THAT
Crystal Lake, IL

Stephanie Ormsby opened Wear Did U Get that in 2012 with her daughter Molly Hammerl with the desire to make women feel beautiful no matter their size or size of their pocketbook. They help customers find the perfect outfit for any body-type and lifestyle. They take pride in havnig something for whether you are age 18 or 80. Wear Did U Get That has been named Ladies Best Boutique in McHenry County 6 years in a row! Come find out why! 

Amanda Vondrak van Marwijk Kooy, Pam DeVos, Kris Kwarta Hamid, & Luann Herbold

ANUYU
Lake Zurich, IL

Amanda, Pam, Kris and “Aunt Lou” make up the fabulous women behind Anuyu. These ladies bring extensive experience in merchandising, fashion, styling and retail operations creating a specail boutique experience. Amanda, Pam and Kris are proud Barrington High School graduates and love sharing their love of fashion + styling with clients from near and far.

Lynn Nattress & Wendy Legare

APPLE CREEK FLOWERS
Woodstock, IL

Lynn and Wendy create memories and enhance special life occassions. They deliver beautiful floral arrangements with top notch customer service. Their boutique is one to return to time and time again to discover specail gifts and items.

Kimbr-Lee Nestelberger

Swedish Ivy
Algonquin, IL

Kim is a plant mom that pairs her love of growing things with her Swedish Heritage and the art of ‘Fika’ taking a coffee and cake break surrounded by joyful plants and decor. Swedish Ivy is part house plant-store, part luxury/vintage boutique. Their inventory includes potted plants, jewelry, art, local made items, and other home decor items, making Swedish Ivy a one-stop-shop for gifts of all sorts.

Luann Bauer + Ashly Bauer

Lulu’s Wiggin Out
Crystal Lake, IL

Lulu’s Wiggin Out, located in Historic Downtown Crystal Lake, is a one of a kind boutique & full service wig salon.  Offering the latest fashions and accessories for women, along with a wide variety of high-end, natural looking wigs for ladies with hair loss or simply just for fun. Luann Bauer (second from left) is a breast cancer survivor and was inspired to open Lulu’s so that she could provide help for women going through issues she had once faced. 

Kelli Berry + Lyndsey Romanak

Crown & Contour
Crystal Lake, IL

Lyndsey & Kelli are local Moms who wanted to connect with other Moms and created a place that would bring them together for some much needed girl time. They are the definition of opposites attract with the same caring hearts and they have a friendship that helps them get through the ups and down of life and motherhood. They both love people and are truly thankful for every woman who takes the time to shop with them.  Their life motto is; there’s nothing that a little Jesus, wine, and a little retail therapy can’t fix.

Lori and Kate McConville

Marvin’s Toy Store
Crystal Lake, IL

Marvin’s Toy Store brings imagination into play and is a passion project of this mother daughter team! Lori McConville is a former teacher. Alongside daughter Kate McConville they research toymakers, looking for environmentally-friendly companies that produced safe, sustainable toys. The store takes its name from Marvin, an elephant character Lori created to welcome young students to school for the first time. Marvin’s encourages kids of all ages to think and explore while playing and to experience wonder with engaging, open-ended toys. 

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